ESTABLISH A MONEY MAKING COMPANY IDENTITY

MAINTAIN A CONSISTENT COMPANY  MARKETING IMAGE AND PERSONALITY

Have you taken the time to begin to find out and then tell the real story behind your company?

Some firms have never really identified themselves to their buying public. They have not been featured in the various business news today stories.

But, they should have been.

If you cannot do this yourself, you might want to hire a business image consultant.

Are you consistently identifying your company, its images, and brands in all your promotional activities, or are you constantly changing company images and personalities.

No matter what, your firm and its image should be portrayed the same in all your offline and online presences and promotions.

In your promotions be sure not to foster a totally different personality and image of your company in each of your offline or online promotions. 

Always maintain proper business identity. 

Don’t skimp here don’t use cheap marketing materials.

Whether the buying public sees your promotional material online and offline, they should be able to always identify your company and its promotional material.

If possible, always use personalized marketing items here.

 

Keep your company’s personality the same from website to website, whether it be a blog, offline, or in online marketing materials

 

IN YOUR PROMOTIONS…MAINTAIN YOUR COMPANY IMAGE AND PERSONALITY

Don’t use a mishmash of promotional materials.  Many companies both small and big sometimes, to save money and speed up promotions, use a jumble of marketing materials that have been created over time, often by others with different strategies than are currently needed.

Many companies both small and big sometimes, to save money and speed up promotions, use a jumble of marketing materials that have been created over time, often by others with different strategies than are currently needed.

Never allow your firm to stagger and stumble from promotional strategy to strategy. Always invest the time and treasury to allow promotional materials to root.  When your firm is consistently changing its marketing materials, brand, and identify, each time the firm does a promotion you will soon confuse your customers.

When your firm is consistently changing its marketing materials, brand, and identify, each time the firm does a promotion you will soon confuse your customers.

To them, because of the constant changes, this company does not know its own identity and may create in the customer negative feelings about the company, such as feelings of insincerity and untrustworthiness about the company and its product(s).

Companies that have businesses online sometimes further complicates the problem discussed above.

Online it’s easier and easier for prospects to hop from one website to the other.

And, when they see a website about your company that has a different makeup and personality than the one they’re accustomed to seeing, they’ll begin to wonder just who and what your company is all about.

 

TELL YOUR REAL STORY

Tell the story about your company’s business struggles, product struggles. Remember and tell stories about your business’ ability to overcome obstacles that your customer may have experienced also may increase conversions. 

Inform your prospects in a story, why is this a good business to start?

 

The story format is especially suited for relating to a customer’s problems.  Human beings, even in the internet age, are wired to listen to stories. Stories convert!! 

Using social media for the telling of your company’s story offers a global audience and is a proper vehicle for telling stories.

Think and talk about your successful business stories.

Using social media for the telling of your company’s story offers a global audience and is a proper vehicle for telling stories. 

Below are some examples of stories you can tell:

 1.  Tell the Owners story; 

           This is a type of story which reaches deep into the human consciousness.  Stories that discuss second chance opportunities, self-made successes, hardworking online newbies who never made any money but are now successful, 

           and any other stories you may know about concerning online successes.

           First, you need to find the right story.  Then tell the story with pictures, audio, and video on many social media sites.

           Tell the customer in a story why your business a good business to start.

2. Tell a Story about your product or product(s);

          Explain to your prospects the need that your product meets. Make up a unique need that your product either now fulfills or can fulfill for the prospect upon purchase.

3. Tell the story of your business;

          Expound on any hardship your business overcame or had to overcome. Are there stories about snatching victory over defeat in the development of your business.

          Talk about any critical errors, obstacles of issues your business had to overcome to reach success.

 4.  Write about your customer’s experience shopping with you or using your product successful to solve a problem;

          In a story about the customer go beyond the usual testimonials. 

          Use a case study of a problem that a customer experienced and how your product solved it.

          Discuss the problem and how the main or subordinate features of the product you sold to this particular customer did something to help or solve the issue.

           Make your story compelling and interesting.

 5.   Tell the story about your mission in life and how your product fulfills either your career mission or your company’s mission;  

         Write about pitfalls in your life or someone else’s life that gave you the incentive to develop your business and/or product.

         Make sure your mission story goes beyond your personal life and story. It should have a wide-ranging impact and make reference to how your mission improved something or someone’s life.

         Think this through thoroughly,  you and your company have a mission.

GREAT STORY TELLING CAN MAKE YOUR COMPANY’S PRESENCE  STAND OUT

It just needs to be told to your prospects. Using the 5 types of stories discussed above can have a strong connection with your current customers and future prospects. It can also be the spring that snaps you into social media compulsion. Using the types of stories discussed above can make you stand out from your competitors.

It can also be the spring that snaps you into social media compulsion. Using the types of stories discussed above can make you stand out from your competitors.

Using the types of stories discussed above can make you stand out from your competitors.

    CONSISTENCY IN IDENTIFYING YOUR BUSINESS AND BRAND IS  PARAMOUNT

When marketing your business be consistent as to your identity and what your company represents.

Use only marketing materials that let prospects know who you are. 

Using the true tone in all marketing and advertising should be authentic, similar, and natural.

Write success business stories when your write a good business plan. This end this post, remember to tell stories and you’ll more than likely have successful online business.

We welcome all and any comments. If you should have questions about anything written here, send questions to bgwillia@joinbigmoneymaker.com

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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