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HOW TO MAINTAIN A CONSISTENT MARKETING PLAN AND BUSINESS IMAGE AND PERSONALITY

 

Make sure your Internet Marketing Promotion and Advertising Materials conform to your Company Identity and Image

 


Have you taken the time to begin to find out and then tell the real story behind your company?

 



Some firms have never really identified themselves to their buying public.

 

They have not been featured in the various business news today stories.

But, they should have been.

 

If you cannot do this yourself, you might want to hire a business consultant.

 

This business consultant can help a firm develop internet marketing strategies where their

company image is down front and identified. 

 

Are you consistently identifying your company, its images, and brands in all your promotional activities,

or are you constantly changing company images and personalities?

 

No matter what, your firm and its business image should be portrayed the same in all your offline

and online events and promotions.

 

In your promotions be sure not to foster a totally different personality and image of your company in each of

your offline or online promotions. 

As a strategy always include in any internet marketing tips and goals a creed to

yourself to always maintain a proper business identity. 

 

 

 

Don’t skimp here don’t use cheap marketing materials.

 

Whether the buying public sees your promotional material online and offline, they should be able to always identify

 

your company and its promotional material.    If possible, always use personalized marketing items here.

 

 

Keep your company’s personality the same from website to website, whether it be a blog, offline, or in online marketing materials

 

 

IN YOUR PROMOTIONS…MAINTAIN YOUR COMPANY IMAGE AND PERSONALITY

 

Don’t use a mishmash of promotional materials.  Many companies both small and big sometimes, to save money and

speed up promotions, use a jumble of marketing materials that have been created over time, often by others with different

strategies than are currently needed.

 

Never allow your firm to stagger and stumble from one promotional strategy to the next strategy.

Always invest the time and treasury to allow promotional materials to root. 

When your firm is consistently changing its marketing materials, brand, and identify,

each time the firm does a promotion, you soon might confuse your customers.

 

To them, because of the constant changes in promotional material, this company

does not know its own identity.  

 


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This negative feeling may create in the customer other negative feelings about a company.  

Such feelings as those of insincerity and untrustworthiness about the company and its product(s).

 

Companies that have businesses online sometimes further complicates the problem discussed above.

 

Online it’s now easier and easier for prospects to quickly hop from one website to the other.

And, when they see a website about your company that has a different makeup and personality than the one they’re

accustomed to seeing, they may begin to wonder just who and what your company is all about.

 

TELL YOUR REAL STORY

 

Tell the story about your company’s business struggles, or product struggles.

Telling stories about your business’ ability to overcome obstacles that your customer may have experienced also may increase conversions.  Keep your stories consistent.

Inform your prospects in a story, why this product or service you’re

promoting is a good business to start or product to buy.

 

The story format has been found especially suited for relating to a customer’s problems. 

 

Human beings, even in the internet age, are wired to listen to stories.

Stories convert!! 

 

Using social media for the telling of your company’s story offers a global audience and

is one of the proper vehicles for telling stories.

 

Think your story through and tell about your successful business story.

 

Below are some examples of stories you can tell:

1.  Tell the Owners story; 

    Stories relating to your struggles to begin your business, even any previous business

    failures and especially your business successes.           

 

This is a type of story which reaches deep into the human consciousness. Other stories that can be told are;

 

           Stories that discuss second-chance opportunities,

            self-made successes,  about hardworking online newbies who never made any

            money but are now successful, 

           and any other stories you may know about concerning online successes.

           

           First, you need to find the right story.  

           Then tell the story with pictures, audio, and video on many social media sites.

           Tell the customer in a short but concise story about why your business is a good business to start.

 

2. Tell a Story about your product or product(s);

          Explain to your prospects the main need that your product fulfills.

          Discuss other unique needs that your product either now

          fulfills or can fulfill for the prospect upon purchase.

 

3. Tell the story of your business;

          Expound on any hardship your business overcame or had to overcome.

          Are there stories about snatching victory over defeat in the development of your business.

          Talk about any critical errors, obstacles of issues your business had to overcome to reach success.

 

4.  Write about your customer’s experiences shopping with you or

using your product(s) successful to solve a problem;

          In a story about the customer go beyond the usual testimonials. 

          Use a case study of a problem that a customer experienced and how your product solved it.

          Discuss the problem and how the main or subordinate features of the product you sold to this particular

          customer did something to help or solve the issue.

           Make your story compelling and interesting.

 

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 5.   Tell the story about your mission in life and how your product or service

        fulfills either your career mission or your company’s mission;  

         Write about pitfalls in your life or someone else’s life that gave you the incentive to develop your business

          and/or product.

         Make sure your mission story goes beyond your personal life and story.

          It should have a wide-ranging impact and make reference to how your mission

          improved something or someone’s life.

         Think this through thoroughly,  you and your company have a mission.

 

GREAT STORYTELLING CAN MAKE YOUR COMPANY’S

PRESENCE  STAND OUT

It just needs to be told to your prospects!

 

Using your own or a story similar to the 5 types of stories discussed above can have a strong

connection with your current customers and future prospects.

 

It also can be the spring that snaps you and your business into social media compulsion.

Using stories can make you stand out from your competitors.

 

YOUR CONSISTENCY IN IDENTIFYING YOUR BUSINESS AND BRAND IS  PARAMOUNT

 

When advertising or marketing your business be consistent as to your identity and what your company represents.

 

Use only marketing materials that let prospects know who you are. 

 

The true tone in all marketing and advertising should be authentic, similar, and natural.

 

Write success business stories when you write a good business plan.

 

This ends this post, remember to tell stories and you’ll more than likely have a successful online business.

We welcome all and any comments. If you should have questions about anything written here, send questions to bgwillia@joinbigmoneymaker.com

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Bobby

Bobby Williams is the founder and CEO of South Chi Marketing, Inc. He and his company have been marketing online for about 7 years. Mr. Williams, a retired Federal employee, has both bachelor and masters degrees in human resources management. South Chi Marketing is striving to live up to its motto, "complete honesty in all our business transactions".

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