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LANDING PAGE DESIGN TIPS, ITS DETAILS & ORGANIZATION
ALWAYS REMEMBER…THE LANDING PAGE IS THE FRONT DOOR TO YOUR WEBSITE
Landing Page Design, Tips, and Information on The Best Landing Page Designs
Besides being the front door to all websites, the good landing page must
have as its goal an optimized conversion rate.
1. To create good a good landing page you must provide the reader with a snapshot of your product or promotion.
One way to solve this problem is to use some good landing page templates.
These landing page templates;
2. Must have in their visual design and colors a conveying of subtle information about your company’s professionalism
3. Must have LINKS and ORGANIZATION that reveal the structure and content of your website;
4. Great landing page design must contain careful wording and also have attention to detail on how you use the King’s
5. Words are needed to provide the reader with knowledge about your product or services’
offering and to focus attention on your product or services’ benefits and features.
WITH THE LANDING PAGE TRANSMITTING SO MUCH ABOUT YOU, or YOUR
COMPANY, YOU MUST GET THIS TOOL RIGHT!
BELOW ARE SOME OF THE MAIN THINGS TO CONSIDER WHEN DESIGNING A LANDING PAGE,
FOR EXAMPLE, A GOOD CONVERTING PAGE SHOULD CONTAIN;
a. We believe the first rule of designing an effective LANDING PAGE with great
conversion rate optimization is to include a picture or a video of your promotion on the page,
especially if you’re selling a product.
b. Show the reader what you’re offering by providing the reader with a visual representation of your service, product,
or another type of promotion.
c. Avoid at all costs the appearance of too much text which may be too dense and
could scare the reader away from your LANDING PAGE.
Finding and using good landing page templates can assist in landing page appearance.
d. Media on your landing page from good landing page templates can prevent the page from looking too sparse.
Too much website spareness can sometimes give it the appearance of the website being unfinished.
e. A picture or video, the picture or video should be relevant to your promotion, don’t use a picture just to have a picture.
Make it specific to the topic of your page or promotion.
f. When selling a product, it’s a good idea to display the promotion and to also host the video on YouTube.
g. High-quality media that can be viewed effectively on most, if not all, of a reader’s browsers and systems.
In this step find a free landing page creator or landing page designed for needed expertise.
KEEP THE LANDING PAGE TOPIC FOCUSED
Make all landing and opt-in pages very appealing to the eye;
they should also be easy to navigate and be free of errors of all sorts.
Below we’ll focus attention on what I believe are unbreakable rules of landing page organization and design.
Omissions and shortcuts below can make or break an online business.
To create a landing page website that converts, the landing page;
A. Must use Video or a Picture which explains the offer or promotion; make use of some online video landing page examples.
B. Use visual design and color to cleverly convey info about your promotion, its professionalism, trustworthiness, attitude, and etc.
Avoid clutter on the website, but do,
A. provide a short or long description of the promotion, but avoid paragraphs that are
more than 15 words wide;
B. Provide RELEVANT LINKS to the product or opportunity; the number of links should be at a minimum.
Do not litter a promotion with links; links should be in categories and the links should be obvious to the reader.
C. Make sure the landing page has a proper balance between visuals, text, and space.
D. Avoiding clutter is not only applicable to the textual content it also applies to design elements.
Too many design elements can distract the reader, Attempt to avoid elements that
can distract the reader, but the promotion must have some design elements,
or the landing page would be downright boring. Just keep it balanced.
E. Keep all design elements simple and modest, sometimes design elements that are too extravagant
or eye-catching can also distract the reader.
THE USE OF PERFECT GRAMMAR AND SPELLING IS A MUST!
One rule to having an effective landing page is to make sure the page or post, has good,
if not perfect, grammar and spelling.
Nothing will turn an online reader, or any reader, off faster than content loaded down with grammatical and spelling errors.
What you write must be legible, understandable and believable.
Poor grammar and spelling will not help your cause.
We know it is not fair, but, your company, you, and your professionalism are dependent on how the
observer views your content; and, a plethora of poor grammar and spelling errors will more than likely
kill your promotion before it gets a chance to begin.
I know you might say to yourself “AW Shucks,” grammar errors are hard to discover by the writer.
The solution to this problem is to have more than one person edit your content.
Be sure that one of the people editing your latest masterpiece is an experienced editor.
In writing your content or copy be careful of word choice since words can have a
powerful effect on receiver tone and mood.
For example, if you’re selling music,
keep your word tone light, serious, but always cheerful.
Avoid at all cost words that
are not readily understandable by your intended audience.
HOW TO CREATE EFFECTIVE LINKS
Now let’s talk about making money, getting subscribers, or getting
positive action for whatever you’re promoting.
Nothing on your landing page can exceed the importance of letting your page readers know exactly where the links
on your page are located.
Tell them what the link is meant for, where it’s located on the page and its ultimate purpose.
Providing effective links is the beginning of good page navigation.
In placing links make sure the links have good names and are precise, concise, and descriptive.
However, always keep the link name short.
Learn how to create a link to a website.
Keep your links together in the page sidebar or along the top of your page. Add link URL.
Links are sometimes lost or are not recognized when it’s placed into the body of the content.
Organize your links in an organized way.
They can be organized in the way you like best, for example,
you can set up the links in alphabetical, chronological, largest to smallest, or
whatever is better suited for you.
Finally, any links on your page should stand out, they must be obvious.
Your users should not have to hunt for your links.
Make it easy as possible for all readers to first find the links and other actionable
navigation on your website.
UNDERSTAND COLOR(S) AND USE IT WISELY
One of the things of importance to keep in mind when designing a landing page is to widely
use color or colors on the page.
Colors can have a strong, sometimes magnetic, effect on readers, for example,
in some cultures it has been discovered;
1. Blue appears to convey trust and reliability;
2. Red appears to carry a sense of excitement, sometimes a warning, or a stop;
3. Black can sometimes connote evil, nothingness, modern, or stylish;
4. The Yellow and the Oranges can infer fiery, flashy, and bold;
5. Green is natural, can mean money, or a sense of calm.
The above are generalizations and can vary across cultures.
Before choosing page colors do some color research.
No matter WHAT…keep the number of colors to a minimum. Use no more than two to four colors.
If you’re patient, take your time, and pay attention to the details in this article you’ll have an actionable,
high converting, professional landing page that is inviting and will bring you traffic.
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